Over 213 MILLION searches per day. That's the total number of searches for all major search engines. How will a customer find you? Search text ads, search display ads, banner ads, email marketing, blog marketing, and social media marketing are essential to keep your brand in the minds of your existing customers and your potential customers.
Where do I click? What am I supposed to do? These are the questions in the back of every website visitor's mind. If your business website doesn't answer this question (usually within 9 seconds) the visitor will leave. Web usability is the study and practice of turning web visitors into customers or leads.
Communicating and teaching online is vastly different than presenting face-to-face. Leverage the medium to reach your audience and meet learning objectives in a way that is accessible, clean, and polished.